Pricey Luc: To provide my prospects playing cards I simply want an issuer

Pricey Luc: To provide my prospects playing cards I simply want an issuer

In Pricey Luc, we reply the questions the business’s fintech founders are too afraid to ask, and resolve the issues they don’t need their VCs to learn about.

Dear Luc Image Issuer article

From regulation readiness to know-how teething troubles, our start-up agony uncle, Luc Gueriane, is right here to assist.

Luc has over seven years’ expertise working with flagship fintechs like Revolut, Transferwise, Monzo and Curve.

His experience and intensive work within the fintech ecosystem imply that Luc is ready to supply distinctive perception into the constructing of a profitable fintech firm.


Confession #four: Issuing Points

Pricey Luc,

If I want to supply my prospects with playing cards, I simply want an issuer – proper?

Flawed, I’m afraid.

Sadly, launching and scaling a cost card isn’t fairly that straightforward. The funds ecosystem generally is a advanced area to navigate. Nonetheless, working with the correct companions will provide help to obtain your purpose and get you to market rapidly, cheaply and most significantly, in a compliant trend.

The method it is best to take will likely be determined largely by the kind of card you wish to present your prospects. Some fintechs are solely eager about a white label card programme. On this case, it’s probably the fintech just isn’t trying to reinvent the wheel, however as a substitute present an answer that matches its enterprise and has its model on it.

Right here, working with a one-stop-shop associate (and solely having one contract) could be the most suitable choice. Nonetheless, you have to perceive that it’s going to solely ever be an “off the shelf” white-label resolution that doesn’t enable for customisation or the combination of progressive new options and capabilities. Scaling the service rapidly can be problematic.

For individuals who wish to be totally different and even disruptive, I counsel that you just take full management of the worth chain and search out specialist companions. Their deep experience will make sure you create a singular card proposition that each scales and helps you’ll stand out from the gang.

In case you select to develop your individual card programme, relatively than take one from off the shelf, listed below are the important thing companions you’ll have to work with:

Financial institution identification quantity (BIN) sponsors are established, licensed entities or issuer with membership to cost networks (for instance, Mastercard or Visa). By having scheme membership, BIN sponsors can work with fintechs to supply entry to cost networks for his or her card programme, enabling transactions to be processed and cardholder funds to be settled.

They’ve the technical and regulatory set-up wanted to assist launch the product, and this lets the fintech concentrate on constructing their enterprise.

Working with a BIN sponsor is a profitable technique utilized by lots of the strongest gamers as it’s a fast and cost-effective technique to get a proposition dwell with out the necessity to grow to be a scheme member your self – which is cumbersome, expensive and time-consuming.

A cost processor gives the transaction processing tech behind a fintech’s enterprise by performing as the data sharer between numerous gamers such because the service provider, card scheme and subject.

Processors share data between the issuer and the cardboard community – offering the system of report, authorising transactions, monitoring knowledge in real-time, and speaking with settlement entities. Processors supply nice flexibility and permit a fintech so as to add or subtract the performance they and their customers want.

Know your buyer (KYC) is a course of by which fintechs have to receive and confirm details about the id of their prospects on the level of onboarding and on an ongoing foundation. This course of is designed to make sure that the person or firm who makes use of a fintech service is certainly who they are saying they’re to protect in opposition to cash laundering in addition to different sorts of fraud and felony exercise.

Having a KYC supplier is important when launching a card programme as a result of it’s essential determine any people suspected of being concerned with felony actions and any politically uncovered individuals (PEPs) underneath The Sixth Anti-Cash Laundering Directive (AMLD).

  • Card Bureau or Producer

If a fintech desires to supply their prospects with playing cards, then they should have them designed and manufactured. They should work with a specialist firm that may assist them in all areas of this course of, from idea to completion.

Their card wants to stick to scheme requirements and work with all level of sale (POS), numerous terminals, and ATMs to make sure no card acceptance points happen. Clients additionally need new playing cards to feel and appear totally different to what they have already got. Working with a card producer lets you determine in your distinctive necessities and create a bespoke product.

These 4 companions are key to offering playing cards to your prospects, and though a lot of them may also present extra providers which will profit you, it is usually value contemplating different companions and options. For instance, you may additionally want:

  • An app developer if you need an app to accompany the cardboard.
  • An Open Banking supplier if you wish to join the cardboard to different accounts.
  • A digital banking supplier if you wish to join the cardboard to different rails like Quicker Funds.
  • A tokenisation supplier so the cardboard will be held just about in Apple Pay and Google Pay.

The whole funds business is evolving at velocity, so strive to consider what’s going to assist you to function with none cost friction and set you aside out of your rivals.

It is very important keep in mind that each use case has totally different necessities and there’s no one finest associate for each resolution. It does rely upon what you want to present your prospects and the way every associate can finest help you to supply a greater monetary expertise.


Do you have got an embarrassing query you need answered, or a seemingly unsolvable downside you’d need assist with? Put up an nameless remark under, or e-mail FinTech Futures’ Alex Hamilton in confidence.

You’ll be able to learn our earlier fintech confessions under:

#1: The free ATM conundrum

#2: Not able to go international

#three Avoiding the jargon busters

Leave a Reply

Your email address will not be published. Required fields are marked *